Social Media Video Marketing Proposal

  • Project: Social Media Video Marketing || Feb. 28, 2022
  • Proposal prepared for: Abigail Ory and Joseph Fridman || Gingko Bioworks, Inc.
  • Proposal prepared by: Cory McCabe || BehindTheFilm.com || cory@behindthefilm.com

Introduction

Hi Abigail and Joseph!
Below you'll find a comprehensive proposal along with recent work examples demonstrating capabilities.
I look forward to working together!
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Thank you!
Cory McCabe, Director at
▽ Behind The Film, LLC
cory@behindthefilm.com

Pilot Project Overview

Objective:
Grow social media presence through informative and engaging video content, tailored to each social platform to best motivate the target demographic to action.
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Who is this content for, and for what purpose?
For investors, to provide quick information and answers to commonly asked questions, and how Gingko Bioworks has delivered on its goals for years.
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For engineers and scientists, to demonstrate an enticing career opportunity where creativity and innovation thrive.
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How will we do this?
With a carefully crafted video experience showcasing the most relevant information across multiple platforms, leaving the viewer wanting to know how they can get involved.

Current Video Clips

We spoke about how Gingko does not feel the most recent clips created are best optimized or carefully processed and edited to have the ideal impact.
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You let me know that Gingko is in need of a video clips design strategy and template guideline based on the current branding guidelines, which will need to be suitable and tailored for each social platform.
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Current version(s) of video clips for reference:

New Custom-made Video Clips Design

A new and fresh look will engage both interested investors and scientists or engineers looking for opportunities with Gingko Bioworks.
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With attention spans being of importance, it's never been more critical to engage the viewer in the right way, and with the first look.

By creating a design that leaves the viewer both wanting to know more, as well as picturing what Gingko Bioworks could mean for their organization or careers, we can fulfill the overall objective and purpose of the video clips we create.
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Here are some examples of designs I've made for other client’s needs:

1. Every video clip created from longer form content will get it’s own thoughtfully crafted title to best engage the intended demographic for that clip.

2. Proportionally scaled and positioned video to fit the canvas for each social platform.

3. Progress bars retain viewer’s attention and let them know what to expect.

4. Subtitles that will never be autogenerated, grammatically incorrect, nor wrongfully transcribed. Human-edited subtitles will maintain a professional look and feel.
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Design Types

More than 11 styles of various formats and designs to account for nuances of each social platform, including stories-style layouts for each platform.

• YouTube
• YouTube Shorts
• TikTok
• Twitter
• LinkedIn
• Instagram
• IGTV
• Instagram Stories
• Facebook
• Facebook Stories
• Snapchat
• YouTube posts (images)
Animated outros to call the viewer to action:

Thumbnails

All shapes and sizes! To accomodate the specification requirements from various platforms, like YouTube, IGTV, LinkedIn, etc.

Project Templates

Meticulously organized templates for process streamlining and faster turnarounds:

Making This a Reality

Below is an itemized look at just some of what I can do for Gingko Bioworks in this Pilot project to build a video content marketing system to grow your reach on all social media platforms.

We can of course mix and match to fit your needs from each list (e.g. “We don’t have a Snapchat account, and aren’t looking to grow there.”).
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Video Clip Design: Templates, Various Formats, Custom Thumbnails

• Comprehensive video clip layout design to catch the attention of passersby, tailored to every major social platform, including:
      • YouTube
      • YouTube Shorts
      • TikTok
      • Twitter
      • LinkedIn
      • Instagram
      • IGTV
      • Instagram Stories
      • Facebook
      • Facebook Stories
      • Snapchat
      • YouTube posts (images)
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• Clip titles to draw in the right audience demographic

• Beautifully-designed custom thumbnails to accompany every video created, seamlessly matching your pre-existing branding.
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• Name, Job title, & Profession lower-third animation design to let the viewer know who is talking.

• Animated progress bar to keep viewer’s attention so you can get your message across to them.
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• Template project files for clip-creation streamlining, in either Davinci Resolve or After Effects.
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$8,750

Creating Video Clips: Selection, Editing, Transcribing, Grammar and Spell-Checking, Various Format Renders

• Editorial eye and ear for picking the best moments to use as clips from longer-form video.
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• Directorial video editing to ensure every clip's message is concise, professional, and valuable to the intended viewer.
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• Content transcription for creating subtitles, caption SRT files, and writing descriptions.
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• Human-edited subtitles, spell-checked and grammatically corrected to maintain a professional online presence.
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• Pro audio engineering to make your videos sound cohesive regardless of recording scenarios.
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• Rendered in various optimized formats for best viewing experience onsocial media:
      • 1:1 - Square
      • 4x3 - Fullscreen
      • 16x9 - Landscape
      • 9x16 - Portrait
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• Color correction as needed to ensure whites are true white, and blacks are true black for optimal viewing experience.
$3,875

Payment Terms

A 50% deposit is required to start the work, with the remaining balance due at project completion. Any additional requested work outside the scope of this proposal will be the start of an additional project and will need to go through review and will require a new proposal.

Next Steps

I'll look forward to hearing from you and moving forward so we can connect Gingko Bioworks with more of the right people than ever before!
Cory McCabe, Director at
▽ Behind The Film, LLC
cory@behindthefilm.com